Retargeting is an extremely useful online advertising method that targets visitors who have left your website to persuade them to return.
The typical dealer spends thousands of dollars in marketing and advertising each month to attract shoppers, yet more than 90% of viewers visiting the vehicles display page, leave that dealer’s website and never return.
Retargeting brings these high-value visitors back and keeps them engaged with your dealership.
RMA is a cutting edge, prestige car dealer and a model example of a dealership pushing digital technology in the automotive industry. Dubai based, with over 25 years of experience in the UK and UAE, their business has shown significant growth within the industry.
RMA Motors - DUBAI
GOOGLE - PAID ADVERTISING
Time Spent on Vehicle Display Page
FACEBOOK - PAID ADVERTISING
Retargeting had Significantly more engagement than paid media channels
Return Visit Rate (5 week window)
Retargeting retained shoppers over 2x more than all other paid traffic, even up to 5 weeks after the first visit
"We advertise heavily but have struggled to distinguish in-market shoppers from casual visitors and it’s an even bigger challenge to nurture high-potential shoppers and keep them coming back.
Retargeting enables us to accurately retarget the right consumers with personalized adverts, significantly increasing website conversion."
–Ryan Hughes, Co-Founder & CEO, RMA Motors