We bring to you the Let’s Talk About AI Series, where we share insights on what truly matters inside dealerships and service centers when...

In automotive retail, billions are spent every year driving traffic to dealer websites. Paid ads, social campaigns, SEO, all designed to bring customers to one place, but most of that traffic goes to waste. Research across retail shows that the majority of online visitors don’t fill out forms or wait for a callback. They expect immediacy. If answers aren’t instant, they move on, often to a competitor. In the dealership world, that lost lead could be worth tens of thousands ov

In 2025, workshops are shifting from reactive, paper-heavy environments into predictive, intelligent, always-on operations, and most dealers don’t realise how quickly it’s happening. AI Is becoming the hidden brain of the workshop. Technicians see symptoms. AI sees patterns. Modern systems analyse repair history, seasonal trends, model issues, driving behaviour, and upcoming workloads to anticipate what customers will need before they need it. Dealerships using predictive AI