• Sensus

Next Generation Retargeting Advertisements

The most effective way to bring shoppers back to your website

Retargeting is an extremely useful online advertising method that targets visitors who have left your website to persuade them to return.


The typical dealer spends thousands of dollars in marketing and advertising each month to attract shoppers, yet more than 90% of viewers visiting the vehicles display page, leave that dealer’s website and never return.


Ad example

IMPROVE YOUR DIGITAL MARKETING


Retargeting brings these high-value visitors back and keeps them engaged with your dealership.


The module can see a shopper who has been on your website and retargets them with interactive ads on other websites wherever they are browsing on the internet – for example, news site and sports sites.


The ads can display essential vehicles and features the shopper has previously interacted with on your website to promote them returning.


ONLY PAY WHEN THE CUSTOMER RETURNS TO YOUR WEBSITE


The key benefit for you, the dealer, is you will only pay when a shopper clicks the ad. Meaning the advertising is essentially for free until a click happens, so we’ve taken out the risk and “unknowns” of typical digital marketing.



DIRECT YOUR CUSTOMERS STRAIGHT BACK TO THE VEHICLE THEY ARE INTERESTED IN


The ads are programed where any clicks on the ad themselves lead directly into that vehicle on your website, making the shopper journey as efficient as possible.


TARGET CUSTOMERS MOST LIKELY TO CONVERT INTO SALES


Historically, retargeting approaches every person that’s hit your website, this can be ineffective as not every visitor to your website is in the market to buy a car – some will be on your site to find your address, some might be looking for your aftersales department.


The retargeting module is a developed approach that enables you to pin-point high intent buyers on your site and target them specifically. We identify the shoppers most likely to convert by understanding their digital footprint across your website.



PERSONALIZE YOUR ADS TO EACH CUSTOMER


The module combines shopper intelligence with your inventory feed to be able to construct the most relevant ads for the shopper – so the ads are not just flat, static ads about your dealership, but are personalized to the shopper and include inventory level information which is proven to be more effective at bringing shoppers back.


Intelligent retargeting helps you get the right vehicle in front of the shopper whenever they are ready to buy. The personalized ads display the VIN, prices and features of the car.

Learn more about Retargeting and our other lead generators, here