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Sensus Vehicle Merchandising Partner Impel Secures $104 Million Growth Investment



At Sensus we pride ourselves on partnering exclusively with some of the most recognized and trusted dealership technology providers and bringing them to the MENA region.


Our technology partner Impel is a leading digital engagement platform for OEMs, marketplaces and auto dealers. The company’s AI-powered technology solutions enable vehicle manufacturers and retailers to deliver more engaging omnichannel customer experiences while driving greater operational efficiency.


We are excited to announce that Impel has secured a $104 million growth investment led by Silversmith Capital Partners, a Boston-based growth equity firm, with participation from existing investor Wavecrest Growth Partners.


The transaction validates the company’s vision and track record of successful global execution as well as the significant opportunity for continued digital transformation in the automotive industry. The funding will be used to accelerate company growth through product expansion to meet industry demand for automation and digital technology solutions.


“We’re thrilled to have found a partner who shares our vision for the future, and we are excited to have Silversmith join our team as we embark on the next chapter of our company’s growth. This investment will significantly strengthen our ability to introduce new products and innovations that generate meaningful business impact for manufacturers and dealers alike, while enhancing the customer experience at every touchpoint.” said Devin Daly, Impel Co-Founder and CEO.


The combination of rapidly changing consumer behaviours, evolving market dynamics and shifting macroeconomic conditions have driven unprecedented demand for digital technology in automotive, one of the largest industries in the world. In a 2022 survey of auto dealers conducted by GLG, the world’s largest insight network, nearly 90% agreed that delivering better customer experiences would be critical to future business success, and increased investments in digital technologies including artificial intelligence and digital merchandising will be required to remain competitive.


Impel has continued to show their abilities with advanced technology with their company’s industry-leading conversational AI platform that converts more leads with personalized, human-like engagement at scale. Intelligent automation and support for your sales team. Responds instantly to every internet lead 24/7, providing full after-hours coverage for your dealership. Engages shoppers in authentic conversation via email and text.


“While it may seem to many that the hype around AI and machine learning is overblown, Impel has shown how software companies can leverage this cutting-edge technology to solve everyday problems – in this case changing how dealers engage with and serve their customers. We think that in the automotive market, like all others, the genie is out of the bottle and there’s no going back to the old way of doing things.” said Todd MacLean, Managing Partner at Silversmith Capital Partners.


Sensus are the exclusive distributor of Impel technology in the Middle East and are looking forward to our ongoing partnership and bringing the latest Impel advancements to Dealerships in the Middle East.


The current impel product offering consists of a vehicle merchandising solution that embeds into your dealer websites, enabling shoppers to explore a vehicle from any angle on a dealer website. Delivering 360° interior and exterior vehicle experiences. The solution includes vehicle background removal, which enables dealers to showcase their vehicles with clean, consistent, professional-looking images. Along with the vehicle merchandising software is the industry’s most effective lead generation solution to enhance your lead generation.


Click here - To learn more about the Impel product offering and how it can enhance your dealership.



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